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GARY LATHWELL
// CREATIVE DIRECTOR / SENIOR CREATIVE
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// McDONALD'S SAVER
MARIGOLD
Having the opportunity to write to famous campaigns like this was a big reason for joining Leo Burnett.
I wrote a book load of ads for the 'like getting your money's worth' campaign. This one got through.
This simple 20-second ad won at Creative Circle and received a nomination at The British Arrows. More importantly. It's my Son's favourite.
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// MCDONALD'S WRAPS
BOLD MOVE
The wraps briefs aren't known for being the sexiest in Leo's, but I saw it as a massive opportunity to do something very different for the brand.
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