GARY LATHWELL
// CREATIVE DIRECTOR / SENIOR CREATIVE
// PEAKY BLINDERS
LAST ORDERS
It was the final series, and the last time fans would hear Tommy Shelby utter the immortal words ' By order of the Peaky Blinders" a phrase that's become synonymous with the show. So, to celebrate its legacy and send the show off with a bang. We created 'last orders' a campaign that saw the gang issuing orders to Peaky fans across social. We took over the official Peaky Blinders Instagram page and used it to issue our demands - no one was exempt from an order!
Fans who completed them were rewarded with unreleased pages from the scripts, interviews with Cillian Murphy, unseen footage and behind the scenes photo dumps.
TOMMY'S LAST ORDERS
Scroll orders below.
ORDER 1 - FIND ARTHUR'S WATCH
Fans were ordered to find Arthur's pocket watch. It was buried discreetly on The Repair Shop Instagram feed.
ORDER 3 - LEAVE A MARK
UK artist were ordered to create artwork to commemorate the series. These were later used for our OOH & DOOH.
ORDER 6 - FIND MICHAEL'S PORTRAIT
Fans had to find Michael's portrait to unlock an exclusive clip from episode 2. It wasn't easy - we'd cleverly hidden it in the Birmingham Art Museum's virtual tour. The humble tour was suddenly flooded with hundreds of fans searching floor to floor in search of the painting and the clue they needed.
ORDER 8 - GO BACK TO YOUR ROOTS
ORDER 5 - HEAD TO THE EASTEND
Birmingham City FC were ordered to become the Small Heath Alliance - their name from back in the days of the real Peaky Blinders.
Fans were ordered to find the gangster hiding out in the East End. We hid the Opium dealer 'Brilliant Chang' in the credits of Eastenders. Peaky fans who typed his name in our linktree could unlock further content.
